Press Release

COLORADO SPRINGS, CO - SEPTEMBER 27, 2009 - Mellow Ventures, LLC, a professional services firm which provides efficiency and growth services to improve resource utilization and maximize top line results, today announced the formation of akaCRM, a professional services firm which provides comprehensive services for salesforce.com and the Force.com cloud platform. akaCRM also offers consulting, system implementation and training for leading salesforce.com partner-based solutions.

Brent Mellow, CEO of Mellow Ventures and akaCRM, notes, "We select solutions that improve the results of our clients' relationships with their constituent audiences including prospects, customer accounts, partners, suppliers and employees. When considering our business focus, I could think of no better partner relationship or ecosystem than salesforce.com."

The akaCRM leadership team has a rich history which brings together robust salesforce.com experience and business know-how across a wide array of industries and in a number of key business functions. Mellow, for example, completed salesforce.com training in 2003 after having installed salesforce.com two years earlier at a multi-national call center organization where he was VP Sales & Marketing. "We used salesforce.com so successfully that I knew we could help other companies improve their results. Considering salesforce.com launched the first online sales force automation solution aimed at the CRM application market in 2000, I feel lucky to have been part of the salesforce.com experience from nearly the beginning."

The akaCRM brand and logo represent the traction companies can gain by effectively focusing on their constituent audiences.

About akaCRM

akaCRM is a professional services firm which provides comprehensive services for salesforce.com and the Force.com cloud platform. akaCRM also offers consulting, system implementation and training for leading salesforce.com partner-based solutions. The company selects solutions that improve the results of its clients' relationships with their constituent audiences including prospects, customer accounts, partners, suppliers and employees. akaCRM offers project-based services, time-based support services and senior-level consulting engagements. Headquartered on beautiful Cheyenne Mountain in southwest Colorado Springs, Colorado, akaCRM is a stone's throw from the Denver International and Colorado Springs airports, allowing it to easily serve clients nationally, with the majority of services provided off-site and through video and Internet conferencing. For more information, call (877) 459-1572 or visit www.akacrm.com.

About Mellow Ventures

Mellow Ventures is a professional services firm which provides efficiency and growth services to improve resource utilization and maximize top line results. The company was founded on the belief that before growth and scaling can occur, a business must understand and enhance its business efficiency. Mellow Ventures helps clients capture these efficiencies so they can achieve business result improvements. For more information, visit www.mellowventures.com.